Today, almost 25% of the physicians in the nation confer that they do not see representatives from pharmaceutical and other medically relevant companies. Of the remaining, almost 50% state they see representatives by appointment only, which usually means a “Lunch & Learn” where your representative feeds the entire office for a quick 5 minutes with the prescriber. How economical is that? Additionally with HIPPA regulations, many offices restrict sales people from patient areas. Representatives thus are spending an inordinate amount of time, waiting to see the physician between patient visits and phone calls for a 30-second blurp of your brand.
Clearly, a new channel of brand promotion is needed to gain access to the prescriber on their terms, without the interruptions of daily office work. A channel which allows the prescriber full, accurate prescribing information in a manner that allows for maximum interest and absorption of the material. Well, wait no more...it's here! A virtual sales person the prescriber can visit at any time, day or night, MyVirtualSalesRep.com. This web portal allows your targeted and only your targeted customer, the ability to view their virtual representative give them a full, regulatory-approved, enjoyable video experience on a brand of interest to them. Further, a P.I. of the brand along with the ability to request samples and a medically relevant gift of nominal value is available if the prescriber views the entire presentation. Additionally the physician will have the ability to request for additional medical information, from your medical affairs department and if you want, have the physician request to attend a dinner program that may be held in his/her area!
What a way to supplement your sales force efforts on their high-decile prescribers, filling in on a vacant territory or launching that brand in the market! The i Envision Group will contact your targeted prescriber via various communication channels to advise them that they are invited to access their personal, virtual sales person at their convenience. In return, you gain access to a dashboard of information on access to the web site along with other data.
But do not take our word alone on the interest of this novel approach to pharmaceutical marketing and promotion. Here are some testimonials from prescribers who have viewed this already:
Request access to MyVirtualSalesRep.com to experience
the effect MVSR will have on your customers.